Building Success: TroiWest Builders’ Website Transformation

TroiWest Builders was an Alberta-based firm specializing in residential projects, full-service contracting and construction management. Part of the larger Troika Developments group (offering services such as leasing, land development, and new home construction) TroiWest was primarily focused on building and promoting quick-possession homes (QPs) located in some of Edmonton’s most popular new communities. 

The Challenge(s):

TroiWest’s previous website, which did not effectively showcase the products they wanted to feature, lacked user-friendliness and was challenging to update. The CSG Web Team’s goal was to create a new site that would better reflect TroiWest’s branding and streamline the user experience -especially for prospective home buyers. 

The highly competitive nature of Edmonton’s real estate industry also created challenges for TroiWest via their previous website. This made it imperative for the client to stand out among other small builders in the area.

TroiWest Quick Posession Page "Before"
TroiWest Quick Possession Page: Before

The Solution:

To address the client’s needs, the CSG Web Team focused on creating a visually distinct website with a design that could be easily replicated for consistency. Given the client’s emphasis on QPs, CSG tailored all aspects of the website and to draw attention to these properties, recognizing the importance of fast turnovers for their small-scale operation. By strategically targeting QPs in social media and advertising campaigns, the team aimed to drive traffic and emphasize their customer-oriented approach.

Additionally, the client wanted a visual indicator of when a product was sold. As such, the CSG Web Team implemented a clear “sold” label on website inventory to enhance transparency and showcase product availability. CSG also provided education and guidance on CASL compliance to align TroiWest’s digital marketing practices with legal standards.


Thanks to the CSG Web Team’s expertise and effort, TroiWest saw exceptional results. With its improved design and functionality, the TroiWest site offered a responsive and user-friendly experience conducive to promoting and selling quick-possession inventory while increasing brand awareness. Additionally, CSG’s custom content management system (CMS) empowered TroiWest to efficiently update and manage their website with ease.

Overall, TroiWest’s collaboration with CSG was a critical factor in driving their success. In addition, this partnership has also highlighted the importance of a well-crafted, responsive and user-friendly website in the competitive world of real estate marketing.

TroiWest Quick Possession Page: After

Are you looking to improve your online presence? CSG is Edmonton’s go-to real estate web design company. Our team of experts crafts functional, responsive, and visually appealing websites designed for optimal user experience and SEO. With extensive experience in the real estate industry, we create websites that resonate with your audience. Contact us today to boost your online presence and succeed in the competitive real estate market. 


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