9 Instagram Reel and TikTok Ideas for Real Estate Marketing

Are you looking to take your real estate marketing to the next level? It’s time to consider Instagram Reels and TikToks. We can fully sympathize with the fact that videos are much more labour intensive and time consuming to create, but they are also far more impactful in building a social media presence, cultivating engagement, and making sales! If you’re just starting out on your social media journey, here’s some real estate video ideas for Instagram and TikTok!

Why Should You Create Instagram Reels and TikToks?

Instagram Reels and TikTok videos are important for several reasons. For starters, the main demographic users of Instagram and TikTok have become the target audience for many home builders and real estate developers. Over 30% of Instagram users are 25-35 and over 35% of TikTok users are 25 to 40, making these platforms an ideal place to target first time home buyers. Instagram Reels and TikToks allow users to quickly consume and engage with content, making them more likely to capture and retain the audience’s attention. Here are some other advantages:

  • Increased Reach: Reels and TikToks provide a platform for users and businesses to reach a wider audience. TikToks and Reels can be optimized and promoted to appear on Explore and For You pages, increasing the potential for content to go viral and attract new followers.
  • Brand Promotion: Reels and TikToks offer a powerful way to promote products or services in a visually engaging manner. They can showcase a brand’s personality, share behind-the-scenes content, and connect with audiences on a more personal level.
  • Entertainment Value: Videos are a source of entertainment for users and are often engaged with much more than static posts. They have the potential to feature funny, informative, and visually captivating content.
  • Greater Interest in a Competitive Landscape: In a rapidly evolving social media landscape, companies need to innovate to stay relevant. Reels and TikToks will set you apart from the competition by providing visually interesting and engaging content for your audience.
  • Cross-Posting: Video content can be used for many different platforms. If you create a fantastic Reel, that same video can be shared on TikTok, YouTube shorts, and as a Facebook video. Cross-posting allows you to get more views and reach a wider audience from the same piece of content. 

9 Video Ideas for Your Instagram and TikTok

  1. Property Tours
  2. Neighbourhood highlights
  3. Homebuyer FAQs
  4. Behind-the-Scenes on a Construction Site
  5. Client Testimonials
  6. Time-Lapse Videos
  7. Expert Interviews
  8. Design Centre Tours
  9. Upgrade Advice

1. Property Tours

Create detailed video tours of quick possession homes, commercial properties, show homes, or completed houses before you’ve handed them over. Walk through each room and highlight key features. Provide information about the home’s specifications such as square footage, number of bedrooms and bathrooms, and any special amenities or upgrades.

2. Community Highlights

If you’re building in specific communities, create videos about the amenities and benefits of that community. Highlight nearby schools, parks, restaurants, shopping centers, commuting and transit information, and other neighbourhood features that might appeal to potential buyers.

3. Homebuyer FAQs

Address common questions and concerns that homebuyers may have. These videos can be a series such as “Thursday Thoughts” and can provide valuable information to prospective customers while also establishing you as an expert.

4. Behind-the-Scenes

Provide a behind-the-scenes look at different stages of the home building process. Visit empty lots, show construction in progress, give audiences a view of how show homes are staged, show what a final walk through looks like, and more.

5. Client Testimonials

Perform interviews with your happy customers. Ask them questions about the home building process, what kind of home they chose, and why working with you was the right choice.

6. Time-Lapse Videos

Take daily or weekly videos of a home being built to show the progress on a home. Whether you’re showing time lapses of a certain room like the kitchen or master ensuite, or you’re showing the progress of an exterior from foundation to finishes, time-lapse videos are fun and engaging for audiences to see. 

7. Expert Interviews

Interview different experts related to the home building industry. You can gather questions from your audience or simply ask them to provide the most common questions they get. Experts to interview could be designers, architects, engineers, mortgage brokers, financial planners, landscapers, plumbers, electricians, and more. 

8. Design Centre Tours

If your business has a design centre, that is a feature to flaunt! Take your social media audience on regular tours of the design centre – each video can be a certain area such as the cabinets, the flooring options, appliances, and more. Every time you get new options, be sure to share that on your social media!

9. Upgrade Advice

Many homebuyers aren’t sure what they should and should not upgrade if they’re working within a limited budget. Provide tips on figuring out what parts of the home should be customized to provide the best value. You can also provide interesting facts on why certain upgrades are actually an investment – such as higher efficiency furnaces or triple pane windows. 

Tips for Creating a Great Reel or TikTok

Creating a good TikTok or Instagram Reel involves a combination of creativity, engagement, and understanding the platform’s trends and features. Here are some tips to help you film successful videos that can be cross posted to both platforms.

Plan Your Content:

Start by brainstorming ideas and concepts for your video. What message or story do you want to convey? What’s the main theme or hook? Keep it concise. Reels and TikToks are short, so your content should be easy to understand within the time limit.

Create an Engaging Hook

Capture your audience’s attention within the first few seconds. A strong opening will encourage viewers to watch the entire video. Use text or voice overs to set the context quickly.

Ensure there is Quality Lighting and Audio

Good lighting is crucial for clear and appealing visuals. Use natural light when possible or invest in basic lighting equipment. While filming, try to reduce background noise, and consider using external microphones such as lapel mics if needed.

Edit Your Videos

Video editing is time consuming, but it’s also necessary to create content worth watching. Make sure your videos are edited for awkward pauses or slip ups and transition nicely.

Engage with Your Audience

Interact with your viewers through comments and replies. Building a community and responding to feedback can increase your engagement. Use call-to-action (CTA) prompts in your video to encourage likes, shares, and comments.

Show Your Personality

Be authentic and let your personality shine through. Social media users often connect with content that feels genuine and relatable. Humor and authenticity can go a long way in attracting and retaining viewers.

Experiment and Innovate

Don’t be afraid to try new ideas and formats. Keep an eye on the latest trends and see how you can put your unique spin on them. Analyze the performance of your videos using social media analytics tools, and pay attention to what works and what doesn’t. Experiment with different content styles and posting times to optimize your reach and engagement. 

Utilize Hashtags and Descriptions:

Use relevant hashtags to increase the discoverability of your video. Research trending hashtags and incorporate them into your caption. You should also be sure to write engaging captions that provide context, ask questions, or tease the content.

Want Someone to Make Your Videos For You?

CSG can help you craft amazing videos for Instagram and TikTok! If you need help drafting storyboards, coming up with campaign ideas, filing the videos, or simply editing and posting, CSG is here! Our team of social media experts will help your business and properties shine through Reels and TikToks. Contact us today!

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