Don’t actually treat social media like a media. Use it to learn about your customers, understand their values and how your brand or product satisfies their wants. Engaging communication is its true power
Ever evolving social media channels are crucial to your website’s engagement with its key stakeholders and customers. It can also be one of the most influential mediums to garner testimonials, elicit new product ideas and lots of other great communication benefits. However, it is also a place where your business or brand can be hijacked or punished, fairly or unfairly in some cases.
Social media covers a vast range of platforms and apps that your stakeholders are using to get information about you, your company, your products and reviews and referrals in some cases, so you better manage it in a timely, comprehensive and intelligent manner. The most common social media platforms for real estate are Twitter and Facebook. We believe Youtube is a key communication asset for developers, builders and resort markets. Blogging is also a highly effective way to infuse new fresh content and information to your website in a way that is relevant to audiences and keeps them coming back for more.
Then there is a second tier of social media channels like Pinterest, online marketplaces, Whatsapp and others.