Marketing and real estate knowledge are the foundation of great service. Without a complete understanding of the products our industry creates, the economics of success and failure, consumer motivations, and the likely outcomes of actions, one cannot deliver any service to a professional standard.
Jim Malner
President.
Professional consulting is the essence of CSG services. Our team of real estate marketing specialists is sustained by the agency’s proprietary research division to better articulate your business or product advantages through optimized strategy, superior creative and effective tactics that increase profits and mitigate costs.
Strategic Planning
CSG satisfies your marketing needs using in-house resources. Our one stop integrated marketing model leverages the critical success factors of your business with customized programs to yield superior outcomes. Great strategy comes from understanding variables that impact your product and brand, both pro and con. Our proprietary research and experience is that professional advantage.
Event Marketing
Let people experience the unique benefits of your community, showhome, condominium, resort or shopping centre with a
professionally planned targeted event.
This highly effective one to one relationship marketing practice dramatically increases retail traffic and creates momentum during launches, special promotions and key sales periods, where customer trial is required or when market conditions warrant it.
COMMUNICATION
Corporate
CSG works directly with managements in formulating effective, comprehensive, corporate communication strategies for any type of stakeholder relations, B2B requirements, customer services or public relations.
Public Relations
Persuading key stakeholders to approve and support your objectives or business is an essential part of the building and development industry. From corporate communications to key business partners, through approval processes and community relations, CSG offers almost three decades of experience to assist your company in moving its initiatives forward.
Research is the fundamental foundation from which all great marketing decisions are made. It provides insight into the products we help create and the means by which audiences absorb them in a predictable manner that mitigates risk. Without good research your chances of “guessing right” are greatly diminished and monetary losses are usually the inevitable outcome.
We understand home purchase behavior and the motivations and conditions that govern such behavior. This helps us create much more focused and successful campaigns and executions for our clients. Real estate markets are volatile and changing faster than ever. To keep up with new trends and challenges, CSG uses a variety of models, tools and reports to bring indispensable information about the industry and its customers to its clients.
Feasibility Studies
Success is often in the finest details of a market situation. CSG’s three tiered research model assesses the viability of your product or business in a comprehensive and measured format. With over 25 years of market tested results, this systematic process is essential for anyone wanting to marginalize risk and maximize profits.
Focus Groups
CSG uses the latest in consumer research testing when conducting focus groups, including visual metaphor elicitation and
consumer construct analysis.
Each session is hosted and moderated by a consumer research expert. Final results are given in a summarized written
and electronic report, and delivered in a follow-up consultation.
As time passes, design and trends change, as do the ways we perceive them. However, the key to design success is to stay current, innovative, and to research what surrounds us - our environment. Critical thinking plus analyzing the market not only improves processes for creative development, it improves our client’s results. Fresh ideas or, "re-inventing", is challenging but it’s necessary to seize every opportunity that presents itself, archive the nuances of those opportunities and improve on them.
Design creates culture. Culture shapes values. Values determine the future --- Robert L. Peters
Be noticed! Every organization needs to present products and services in a way that’s relevant and appeals to their target audiences or stakeholders. More than just imaginative design, every aspect of your communication program needs to be strategically aligned, measured and budgeted. Our design team focuses on using today’s most advanced technologies and industry knowledge to connect costumers with your brand.
Logos
From logo design to business identification elements, CSG’s design team maximizes your brand’s image and credibility through well conceived corporate and product executions.
An efficient creative process, supported by experienced designers, ensures your identity is compelling and resonates with key audiences.
Portfolio Example Available
Brochures
Brochure creative is a catalyst for other creative requirements.
CSG has an award winning legacy of producing some of the most memorable and innovative collateral materials in the industry. Not only do they look better, they satisfy customer information needs and can be integrated with other marketing materials, including floor plan handouts, site maps, home or project renderings and a host of other customized materials.
PDF versions in flip books are also easy to distribute and decrease the need to print and produce regular brochures.
Portfolio Example Available
Advertising
Creating effective advertising requires a profound knowledge and understanding of the brand, the product, its unique benefits and the audience it’s being presented to.
CSG’s creative teams study consumer trends, industry drivers, buyer motivations and obstacles to purchase so they can develop more effective executions that drive more show home and website visits and ultimately, more sales.
Signage
Large numbers of retail visitors are drawn directly from community, development, directional, show home and outdoor advertising signage.
The impacts of a well designed, well placed, signage program can save thousands in alternative marketing costs and effectively draw up to half your site’s traffic while building cost effective brand impressions.
Signage Example Available
Direct Response
Direct response marketing is fundamental in real estate marketing. It’s success is predicated on solid positioning, relevant offers, and easily understood benefits coupled with a direct call to action.
Reliable delivery strategies, database building and targeting consumer rich catchment areas are utilized to enhance penetration and response. Audience profiling, modeling or segmenting is performed by CSG using today’s most progressive geo-demographic mapping information and psychographic research.
MERCHANDISING
Show Home & Sales Centre Presentation
Real estate will always require a site visit to “ close the deal” regardless how compelling your digital or web presence is. Creating inviting, informative and professional retail environments is vital for the sales conversion process.
From design, production and installation, CSG has created dozens of award winning sales and information centers for master planned communities, show home parades, condominium developments, resorts, retail outlets and business centres.
Displays & Technology
First impressions in retail are greatly impacted by the logic, quality and flow of the space and its contents. A show home or sales centre is a combination of art, technology, information management, branding and of course sales and service support. Using traditional, conceptual and technological elements, CSG has the capacity to create “branded environments” that enrich the consumer experience and increase conversions.
E-marketing ties together the creative and technical aspects of online media, including web design and
development, advertising and most importantly, sales.
Moheb Habib
E-Marketing Manager
The internet has become today’s most dominant real estate marketing tool and as such launched a vast complex web of new marketing issues in the industry. It has redefined one to one database marketing, revolutionized advertising and created viral opportunities that are more direct and impactful than anything seen before. CSG’s e-Marketing team are experts in supporting client’s online sales and marketing, so that they can manipulate it for optimized results. We offer excellent service in search engine optimization, website design and development, integrated content management systems, efficient database lead management, specialized ad campaigns, online one to one communications, customer feedback loops, website productivity reporting and much more. We really should talk!
Web
Over the past five years, CSG has built dozens of client website specifically focused on efficient real estate innovations and audience requirements. Each site better satisfies your needs by addressing the critical success factors and inherent benefits of your company or product and presenting them in a focused, easily navigated format for decision making. Our sites also offer built in dynamic features such as real time sales activity, web polling, content management systems, prospect database capacity and session tracking software.
A hands-on process ensures quick and accurate web builds that enhance your brand and create a stream of e-registrations for your database and eventual sales.
Portfolio Example Available
Online Advertisement
Online advertising increases site traffic by hundreds of percent and has proven to decrease traditional marketing costs significantly from 25% to 40%. This increases your website exposure and SEO ranking, brand awareness and interactions, product impressions, viral impressions, customer contacts and registered customer leads.
Online Design Centres
The ultimate in touch point marketing. Online design centers allows online shoppers to enjoy an enhanced brand experience by virtually customizing their dream homes interiors and exteriors, based on your standard or upgraded colors and specifications. The program includes a “save feature” that allows users to keep changes, thereby creating more online leads and “be back” web traffic.
Used in combination with CSG architectural rendering services, the process creates a cost effective differentiation between your product and that or your competitors.
Online design centers can also feature build and price functionality which allows customers to price specific upgrades in real time from your in-house database.
eDirects
The electronic version of the traditional direct mail piece, the eDirect is more cost effective and often outperforms paper versions.
Used in coordination with website, show home, sales centre and event lead gathering tactics, eDirects are consistently distributed to potential buyers that have experienced your product and brand previously until such time as they are ready to purchase.
Marketing in the absence of a professionally designed, comprehensively executed, sales program is mostly useless. CSG has decades of experience harmonizing these core business elements into an optimally performing, incrementally profitable process which can be delivered cost effectively.
Jim Malner
Project Sales Director
Sales are most of our clients priority so we’ve spent years creating and perfecting an integrated sales process that can be adapted to almost every new home or community situation.
We have a long and successful track record of finding, establishing and training sales teams, developing project programs to best satisfy the situation, and manage the team and project until build out and possessions have been completed.
Management
CSG offers sales management services for clients or enterprises looking to strategically integrate their sales and marketing processes.
CSG’s sales management group is comprised of industry specialists that hire, train and manage your sales team.
Site Evaluation
CSG’s provides professional shopping and reporting services that provide detailed and measureable performance metrics on sales teams or individuals. These important evaluations utilize accepted industry sales standards and competitive norms to deliver fair and reasoned feedback for management.
The reports contain detailed performance tables using objective scores while providing professional insight that could sharpen your competitive edge.
Great architectural renderings should profile a product's best features while providing a wonderful visual experience for customers. It should communicate the true living environment in a compelling, memorable and personal way, so people can imagine the gratification, satisfaction and joy of residing there. That’s the power of a good rendering.
Alan Doktor
Architectural Rendering Director
CSG’s architectural renderings showcase your product, project, community, resort or any of their inherent assets in the most positive manner possible. Using leading edge software, simple black lines are transformed into a real life, relevant rendition of future reality. They give marketing materials more substance, and floor plan handouts more vibrance and relevance.
Interactive design centers and site development approvals are all in a day’s work for our talented professionals. These are fundamental tools that let prospects enjoy “the big picture” which makes future sales easier.
Animation
To help accentuate 3D interior and exterior renderings, CSG sets cameras in motion to give a first person tour of your product, project or community.
3D animations enhance larger developments and are ideal in profiling high rise exteriors and master planned communities.
Portfolio Example Available
Video
Video is a brilliant use of marketing material to show a potential client the process or end result of a concept. Videos can be produced using live action or animated renderings, or even a combination of both.
Portfolio Example Available
Rendering
3D Exterior
CSG’s 3D services give prospects the chance to see your products in their best light. Using a combination of in-house techniques, customer preferences and the latest in 3D software, CSG renders it all, from single family homes to incredible high rise developments, and everything in between, at a fraction of the cost of other providers.
3D Interior
Using a black line 2D floorplan, CSG renders a dynamic 3D representation of your layout making it easier for prospects to comprehend spatial relationships, finishes and overall room context. This process works extremely well for entry level or less experiences home buyers who cannot visualize 2D plans.
Portfolio Example Available